Zimbabwe’s largest fast-food restaurant operator, Simbisa Brands, has reported a 12 per cent growth in sales from Kenya in the year to June 2025. The company says the growth was due to 20 per cent increase in average spend which was driven by strong uptake of bundle deals.
Simbisa, which operates Pizza Inn, Creamy Inn, Chicken Inn, Galito's & Baker's Inn fast food outlets, saw its number of walk-in customers decline by 6% compared to last year after footfall was negatively impacted by protests and reduced disposal incomes.
The company says a significant growth in delivery sales of 33 per cent covered the drop in walk-in customers. However, the order frequency of online delivery was lower but the average spend was higher. The growth in delivery sales was driven by strategic partnerships with third party aggregators, who expanded reach, and app-exclusive offers which drove digital adoption
Delivery currently account for 22 per cent of all sales in Kenya, and the company expects the channel to be a key driver of growth going forward targeting to increase the contribution of delivery sales to 30 per cent of total sales.
On Kenyan operations, Simbisa CEO, Basil Dionisio said:
“The market is targeting to increase delivery contribution to 30% of total turnover by the end of FY 2026. This growth will be achieved through exclusive app bundles and promotions, strengthened partnerships with delivery aggregators, expanded coverage and intensified digital marketing campaigns.”
The company is also targeting to improve its walk-in sales by modernizing its older outlets. 15 outlets are scheduled for refurbishments.
Simbisa Brands opened 6 new fast foods outlets in Kenya in the year to June while closing another 6 underperforming outlets to bring the total fast foods outlets operated by the company in Kenya to 252 outlets. The company plans to open 12 new outlets as part of its expansion program.
